Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players
Tag: NFTs
ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers. The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT. Early May saw the… Continue reading NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life. To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
Late January saw The Ultimate Fighting Championship (UFC) teamed up with Dapper Labs to launch ‘UFC Strike’: a collection of Non-Fungible Tokens (NFTs) which include 100,000 ‘Fully Loaded’ packs that consist of three notable UFC/NFT moments. The first drop came on 23 January and the second on 31 January and the moments capture virtual… Continue reading UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs
An oddball game of hoops fandom one-upmanship featuring NBA super star Kevin Durant’s biggest fans is the anchor content piece for a mid-January campaign promoting NBA Top Shot‘s selection of NFTs and digital collectibles – including its KD Starter Pack which features four NFTs. The US campaign dropped on 19 January across connected TV,… Continue reading ‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs
Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Ahead of the start of the 2022 tournament, the Australian Open (AO) entered the metaverse by launching 6,776 ‘AO Art Ball’ NFTs – enabling fans and collectors to purchase a virtual piece of an AO tennis court surface. The digital minting of the ‘AO Art Ball’ collection linked the NFTs to live match data… Continue reading Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and synthetic media in a partnership which aims to further ‘Ignite The Passion’. The aim of the collaboration is to personalise fans experiences and drive deeper… Continue reading Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
