Inspiring Sports Marketing
May 27, 2022
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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May 12, 2022
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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May 11, 2022
STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box >>
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Mar 30, 2022
Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team
Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 >>
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Feb 07, 2022
Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win
At the beginning of February, just days after Nick Kyrgios and his partner Thanasi Kokkinakis triumphed in the men’s doubles at the 2022 Australian Open, he teamed up with >>
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Jan 21, 2022
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital >>
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Jan 10, 2022
Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of >>
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Nov 08, 2021
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and >>
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Nov 03, 2021
NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an >>
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Sep 14, 2021
Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’. The ‘Creation’ >>
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