Tag Archives: NFT

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers

STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers

On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box >>
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Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 >>
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Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win

Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win

At the beginning of February, just days after Nick Kyrgios and his partner Thanasi Kokkinakis triumphed in the men’s doubles at the 2022 Australian Open, he teamed up with >>
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Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’ Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’

Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’

In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital >>
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Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record

Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record

In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of >>
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#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers

#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers

The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game.   Starting on 4 November and >>
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NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection

NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection

Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an >>
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Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton

Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton

The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’.   The ‘Creation’ >>
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