Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: NFT
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives
Foot Locker Europe launched its new Summer 23 Collection campaign, called ‘Bring The Heat’, which suggests a ‘Summer Refresh’ for the sports shoe retailer’s biggest launch of the summer season and seeks to inspire and unite the continent’s creative young community connected through sneaker culture with the aim of unlocking their ‘inner sneakerhead’ and express… Continue reading Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives
Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products. The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
In July, ahead of November’s FIFA 2022 Men’s World Cup In Qatar, England Football legend and 1966 World Cup hat trick hero Sir Geoff Hurst unveiled a new digital initiative titled ‘The Everlasting Memory’ to digitally archive his personal recollections of the famous final against West Germany in an NFT. The announcement marked 56… Continue reading Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards. Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box collection hosted and minted on the BNB Chain and launched exclusively on the Binance NFT Marketplace. $100,000 from the sale proceeds of the NFT Sneakers were donated… Continue reading STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team
Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 racing team. Leveraging Web 3.0, the LMG GT No1 racing project looks to offer an alternative, fresh approach to the tradition that so many professional… Continue reading Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team
Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win
At the beginning of February, just days after Nick Kyrgios and his partner Thanasi Kokkinakis triumphed in the men’s doubles at the 2022 Australian Open, he teamed up with Sweet to launch a player-specific ‘King Kyrgios NFT Collection’ promoted as enabling fans to own a piece of that tennis history. The collection consists of… Continue reading Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
