Inspiring Sports Marketing
22/09/2023
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part >>
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21/09/2023
NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens
To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to >>
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19/09/2023
Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms >>
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18/09/2023
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak >>
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15/09/2023
Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend >>
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14/09/2023
Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into >>
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13/09/2023
Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot
Bud Light leveraged its NFL partnership at the start of the new football season through a campaign called ‘Easy To Sunday’ which featured salt-of-the-earth Americans preparing for traditional Sunday >>
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11/09/2023
NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign
In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t >>
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26/06/2023
Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic >>
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