Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Tag: NFL Draft
Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
A new US campaign from Beats By Dre paired 2022 NFL Draft first round pick Kayvon Thibodeaux with an unreleased Sean ‘P Diddy’ Combs soundtrack for a new ad titled ‘Kayvon Thibodeaux Is Made In LA’. Promoting the Apple-owned brand’s Beats Fit Pro headphones and dropping on 27 April (24 hours ahead of the… Continue reading Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Draft House – Rocket Mortgage & LA Rams
During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams
Instagram Lens Lets Fans Boo The Commissioner During 2021 NFL Draft
Augmented reality helped maintain an NFL Draft tradition by enabling fans not at the event in person to boo Commissioner Roger Goodell during this year’s three-day live telecast. The NFL teamed up with Chromasspring founder Grant Tucker and Instagram to keep the tradition going through an augmented reality lens which automatically boos when fans using it simply… Continue reading Instagram Lens Lets Fans Boo The Commissioner During 2021 NFL Draft
Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
Rebel Wilson Welcomes Fans to LA Rams ‘Rocket Mortgage Draft House’ In Pre-NFL Draft Campaign
An in-house campaign from the LA Rams and sponsor Rocket Mortgage built buzz and excitement ahead of the 2021 NFL Draft led by a comic social fronted by super-fan Rebel Wilson. The three-minute video, launched on 26 April, created in-house and helmed by Director Justin Polk, sees the actor spread her irreverent brand of… Continue reading Rebel Wilson Welcomes Fans to LA Rams ‘Rocket Mortgage Draft House’ In Pre-NFL Draft Campaign
Hyundai ‘Rolling With The Rookies’ Short Film Series & Car Wraps Offer Fans A Look At ‘Road To The NFL’
Hyundai, official auto sponsor of the NFL, is rolling out a set of four digital documentaries exploring the personal draft stories of four young and hopeful players looking to go professional. The films focus on the lives of four players – Mitchell Trubisky, OJ Howard, Mike Williams and Haason Reddick – all of whom are projected by most… Continue reading Hyundai ‘Rolling With The Rookies’ Short Film Series & Car Wraps Offer Fans A Look At ‘Road To The NFL’
Adidas Leverages NFL Combine With Island Paradise Prize For 40-Yard Dash Record Breaker
Leveraging interest around the pre Draft NFL Scouting Combine, Adidas is offering any college athlete who beats running back Chris Johnson’s 40-yard dash record their very own island. If, that is, they do it wearing a pair of Adidas adizero 5-Star 40 cleats. Elite US college football stars showcase their skills and athleticism in… Continue reading Adidas Leverages NFL Combine With Island Paradise Prize For 40-Yard Dash Record Breaker
