In mid-December, with the FIFA men’s 2022 World Cup under way, sports brand Puma launched a short film titled ‘History Doesn’t Repeat Itself’ which saw Neymar Jr dedicate his own achievements in equaling the Brazil National Team goal scoring record to his hero Pelé. Created by Moonwalk Films and RSA Films, the film led… Continue reading Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
Tag: Neymar Jr
Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Ahead of the 2022 FIFA Men’s World Cup, sportswear brand Puma rolled out a global football platform called ‘Find Your Fearless’ which showcased the invincible spirit of the brand, its family, teams and player ambassadors and promoted a set of key World Cup related products. Created in harness with Paris-based agency La Fourmi and… Continue reading Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
In 2022, PUMA relaunched its iconic 1980s and 90s ‘Slipstream’ basketball sneaker range through a June campaign called ‘Welcome Unbored’ spearhead by a ‘Slipstream Shuttle’ spot starring a strong team of PUMA ambassadors led by Neymar Jr and which also included Kingsley Coleman, Lamelo Ball and Romeo Beckham. The work, which features a group… Continue reading Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
An adrenaline-fuelled spot, called ‘Lock In. Drive Team Crazy’, spearheads Puma’s launch campaign for the new Future Z football boot. Fronted by athlete endorser Neymar Jr, the PSG striker dazzles viewers, fans and on-screen opponents with his skills, tricks, flicks and fantastic footwork to drive home the boots’ positioning as footwear for dynamic and… Continue reading Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
Neymar Jr Addresses His World Cup Fake Injury Antics In Brazilian ‘A New Man Every Day’ Campaign
Neymar Jr directly addressed criticism of his on-pitch theatrics and injury exaggerations in a new Brazilian campaign for Gillette called ‘Um Novo Homem Todo Dia (A New Man Every Day)’. The campaign is half mea-culpa, half defence as the PSG and Brazilian forward confesses that some of his antics during the World Cup in… Continue reading Neymar Jr Addresses His World Cup Fake Injury Antics In Brazilian ‘A New Man Every Day’ Campaign
Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Launched in mid June as the World Cup got under way, online retailer Wish leveraged the tournament with an integrated, global campaign that explores just what happens when famous footballers (not playing at the World Cup) have too much time on their hands. The answer, at least according to the brand, is gardening and… Continue reading Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
Neymar & Serena Williams Join Actor Michael Williams In Beats By Dre’s Latest #AboveTheNoise ‘Sleep’ Spot
An epic new Beats By Dre four-minute commercial revolving around a bed time story sees Serena Williams and Neymar Jr from the latest sound-themed creative in the brand’s ongoing #AboveTheNoise initiative. The spot’s narrative sees actor Michael K. Williams tell his niece a bedtime story to help her fall asleep. He opens with… Continue reading Neymar & Serena Williams Join Actor Michael Williams In Beats By Dre’s Latest #AboveTheNoise ‘Sleep’ Spot
PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
The biggest player signing soccer story of the offseason reached a climax this week when Paris Saint-Germain Football Club (PSG) persuaded Brazil captain Neymar Jr to abandon Catalan footballing giant Barcelona and take his bag of tricks and flicks to the French capital and the club’s associated signing campaign was just as high profile and… Continue reading PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
Gillette rolls out a global ‘Perfect Isn’t Pretty’ film showcasing its elite athlete ambassador talent in training mode a month before the Olympic Games start in Rio The aim of the campaign from the world’s biggest male grooming brand is to salute the arduous journey and tough training regimes going on away from the… Continue reading Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
