Tag: Newspaper

Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut

Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut

Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners

Leveraging the lead-up to world’s largest half-marathon – Gothenburg’s ‘Göteborgsvarvet’ which was held on 13 May in 2023 – apparel brand Craft Sportswear rolled out a simple print ad amplified across social media which reminded readers and runners that there is only one thing that marathoners need to do: ‘Put one foot in front of… Continue reading Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners

Sky Sports Promotes New F1 Season With Neon Vegas Rollercoaster ‘Enjoy The Ride’

As cars are unveiled and engines begin to rev for the start of the Formula 1 (F1) season in March, Sky Sports teamed up with in-house agency Sky Creative to develop a promotional campaign spearheaded by an exhilarating spot featuring a fantasy racing rollercoaster called ‘Enjoy The Ride’.   Leveraging the 2023 season’s inaugural Las… Continue reading Sky Sports Promotes New F1 Season With Neon Vegas Rollercoaster ‘Enjoy The Ride’

Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’

Working with Brussels-based creative agency mortierbrigade, leading Belgium newspaper De Morgan offered a critique of the 2022 FIFA Men’s World Cup tournament with a marketing initiative called ‘Dream World Cup Final’ which championed everything and everyone fans were not allowed to see during the tournament’s showpiece event.   The campaign footage featured representatives of all… Continue reading Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’

Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign

In the final week of October, US sportswear manufacturer New Balance teamed up with UK-based football media company Footballco for the launch a new ‘Headline Taker’ boot collection and UK promotional campaign fronted by Chelsea forward Raheem Sterling, Arsenal attacker Bukayo Saka, Liverpool midfielder Harvey Elliott and Crystal Palace star Eberechi Eze.   New Balance’s fresh line… Continue reading Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign

Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership

To promote The Irish Independent’s sponsorship of the 2022 Galway Races Summer Festival (Rásaí na Gaillimhe) and its coverage of the meeting, the Republic Of Ireland media stalwart sculpted a life-sized racehorse out of past editions of the newspaper’s The Galway Punter racing supplement.   For this ambient strand of the newspaper’s multi-channel campaign, the… Continue reading Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership

ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse

After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and in response ITV released a print and social message of support for the side.   Working with agency Uncommon, the tournament’s UK official co-broadcaster turned the… Continue reading ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse

The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020

A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’.   The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020

The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return

‘We’re back’ said a simple social media post and press release from The Racing Post as the UK daily horse racing newspaper promoted its return to print by channeling the famous fax Michael Jordan sent ahead of his NBA comeback.   Posted across The Racing Post’s social channels and rolled out to the media, the… Continue reading The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return

Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat

August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy.   The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat

Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation

Titles are there to be retained.   That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation.   This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation