Led by a phased series of on-air promotions that aim to mix ‘edgy and tecchy’ and ‘reverence’ and supported across multiple media platforms, Fox Sports’ claims its $15m US Open campaign is ‘the biggest promotional push in the history of golf’s US Open’ The official broadcaster’s multifaceted marketing blitz ran before and during the… Continue reading Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
Tag: Newspaper Ad
NHL’s Fan Apology Letter In N. American Newspaper Ads
It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least that’s what the National Hockey League believes after the NHL takes out newspaper ads to say sorry for the delayed season. After the lockout standoff… Continue reading NHL’s Fan Apology Letter In N. American Newspaper Ads
