Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Tag: NewsCorp
Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024
9 February saw Paralympics Australia launch a new campaign aimed at encouraging Australians to throw their support behind the Paralympic team ahead of the 2024 Paralympic Games in Paris. Titled ‘Imagine What We Can Do’, the campaign was developed by Publicis Worldwide Australia and inspired by Paralympics Australia’s new brand positioning ‘Imagine What We Can… Continue reading Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024
Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
Ahead of the 2021/22 Ashes series against England, broadcaster Foxtel sought to rally Australian cricket fans to relive some of their favourite memories and crown the greatest cricket moment of all-time in a new integrated campaign called ‘A Ton Of Cricket’. Run via a media partnership with NewsCorp, the ‘FOXTEL Presents A Ton of… Continue reading Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
