Kieran Reid, the skipper of the all conquering All Blacks, stars in a new rugby campaign from Swisse Wellness that explores the aspects of the athlete ambassador’s character (such as teamwork) that link his rugby to his everyday life. The activation, which was created in tandem with Sydney agency Noisy Beast, launched to leverage… Continue reading All Blacks Skipper Reid Fronts New Swisse NZ Rugby Campaign Ahead of International Season
Tag: New Zealand Rugby Union
AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan
US insurance heavyweight and New Zealand Rugby Union shirt sponsor AIG has activated its All Blacks and Black Ferns partnerships for a new values-based, anti-discrimination campaign in Japan. Part of its umbrella ‘Diversity Is Strength’ initiative, AIG continues its campaign to call out discrimination and prejudice of any form with a new campaign and… Continue reading AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan
‘Fight For Your Territory’ – Steinlager & All Blacks
A combative, good natured digital outdoor activation leveraged Steinlager’s status as the official sponsor of the All Blacks for the June/July 2017 British & Irish Lions tour. Territory: New Zealand Agency: DDB New Zealand Objective As the official beer partner of the New Zealand All Blacks, Steinlager set out to… Continue reading ‘Fight For Your Territory’ – Steinlager & All Blacks
‘Pride Jersey’ – AIG Japan Holdings & All Blacks
In April 2018, 17 months ahead of the 2019 Rugby World Cup in Japan, AIG Japan launched a product-led, integrated campaign leveraging its All Blacks shirt sponsorship called ‘Pride Jersey’ to demonstrate its brand values and its support for the LGBTQ community in Japan. Territory: Japan Agency: TBWA Hakuhodo Objectives … Continue reading ‘Pride Jersey’ – AIG Japan Holdings & All Blacks
Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’. The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
With the All Blacks steamrolling over pretty much everything put in front of them, the New Zealand Rugby Union and kit partner Adidas have injected some rare suspense for the team’s fans with the latest kit launch campaign. The multi-phase new kit campaign kicked-off with a digital and social teaser stage, before the central… Continue reading Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Steinlager Inspires NZ For The RWC Via Under Dog All Blacks ‘Originals’ Campaign
All Blacks global sponsor Steinlager’s nostalgic campaign leveraging the heightened interest in the team due to the Rugby World Cup recreates the first ever New Zealand team to tour the UK back in 1905. Called ‘The Originals’, the campaign revolves around that 1905 underdog team and aims to draw parallels with the current All… Continue reading Steinlager Inspires NZ For The RWC Via Under Dog All Blacks ‘Originals’ Campaign
All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders. Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
Adidas’ Integrated All Blacks RWC #ForceOfBlack Spans Films, Games, Experiences & Social (+ Shirts)
Adidas has launched its first salvo in the Rugby World Cup kit battle back in the summer when it began leveraging its partnership with New Zealand through a campaign called ‘Force Of Black’. Several All Blacks union stars – including Dan Carter, Jerome Kaino and Ma’a Nonu – feature in the typically powerful Adidas… Continue reading Adidas’ Integrated All Blacks RWC #ForceOfBlack Spans Films, Games, Experiences & Social (+ Shirts)
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
