NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign

Steinlager activated its New Zealand Rugby Union (NZRU) partnership in July with the latest wave of work in its All Blacks ‘Unconditional Supporters’ campaign which unites fans while acting as a reminder of the brewer Lion brand’s presence at the heart of New Zealand’s national identity.   Developed in harness with agency DDB Aotearoa, the… Continue reading NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign

Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour

In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist.   Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour

Robert Walters Recruits All Blacks/Black Fearns To Leverage NZRU Partnership Via ‘Find Your Incredible’ Campaign

Robert Walters New Zealand, the new official recruitment partner of the New Zealand Rugby Union, showed its support for the All Blacks and Black Ferns national teams by inviting players, clients and candidates to ‘Find Your Incredible’.   The integrated campaign, which rolled out across New Zealand and beyond from March 2023, is built around… Continue reading Robert Walters Recruits All Blacks/Black Fearns To Leverage NZRU Partnership Via ‘Find Your Incredible’ Campaign

NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup

Challenged to celebrate the New Zealand Rugby Union (NZRU) women’s national team – The Black Ferns – and promote Adidas new tournament kit launch in the lead up to the 2021 Rugby World Cup, agency Augusto created an integrated, multi-strand campaign in harness with the ‘Dream Girls Art Collective’.   With New Zealand acting as… Continue reading NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup

Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland

To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland.   The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland

All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’

Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team.   The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’

Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range

The non-profit Testicular Cancer NZ teamed up with underwear brand Jockey, retailer Farmers and the New Zealand Rugby Union to launch a campaign called ‘Remundies’ which revolves around a life-saving range of underwear which text the wearer monthly to remind them to check for signs of the disease.   Upon buying a pair of ‘Remundies’,… Continue reading Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range

NZRU Partner ASB Gifts Eden Park Naming Rights For Bledisloe Test To Kaikōura Fish & Chip Shop

New Zealand Rugby Union sponsor ASB Bank extended its ‘Borrow The All Blacks’ SME support campaign to its recently signed stadium naming rights deal and then promptly gave away its rights package for the 18 October Bledisloe Cup game against Australia to a fish and chip shop in Kaikōura.   The initiative, created by WiTH… Continue reading NZRU Partner ASB Gifts Eden Park Naming Rights For Bledisloe Test To Kaikōura Fish & Chip Shop

ASB Bank Invites SME’s To Borrow Its New Zealand Rugby Sponsorship Assets To Support Kiwi Business

New Zealand Rugby Union sponsor ASB Bank is giving away the All Blacks, the Black Ferns and the Māori All Blacks to small and medium sized businesses in a new activation called ‘Borrow Rugby’s Most Famous Teams’.   The finance brand, which has had a partnership with the NZRU since 2015, is offering up its New… Continue reading ASB Bank Invites SME’s To Borrow Its New Zealand Rugby Sponsorship Assets To Support Kiwi Business

AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’

Early September saw AIG Life activate its New Zealand Rugby Union primary partnership through the launch of an integrated, digital-first campaign called ‘This Is For Them’   Unveiled on 2 September, the marketing push – which marks AIG’s first UK sponsorship campaign with the New Zealand All Blacks – sets out to celebrate the selflessness… Continue reading AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’

AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan

As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’.  … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan

Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry

Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland.   The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry