A baseball team piggybacked the NFL’s Big Game when the New York Mets rolled out a regional Super Bowl spot in the New York Tri-State area to boost ticket sales for the 2023 MLB season. The comic campaign featured a line-up up Mets stars – including Pete Alonso, Edwin Diaz, Luis Guillorme, Francisco Lindor,… Continue reading New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
Tag: New York
AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
The All England Lawn Tennis Club (AELTC) continued its strategy of looking internationally for new audiences and, as The Championships 2022 marked 100 years of Centre Court at Church Road, Wimbledon brought a taste of the world’s most famous tennis tournament stateside with an experiential initiative called ‘The Hill In New York’. Designed in… Continue reading AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Two weeks before the start of the 2021 US Open, US Tennis Association (USTA) partner American Express has opened pop-up courts in Manhattan so that tennis fans can test their own game at the experiential branded space. The six pop-up branded courts have been built at Pier 76 on the banks of the Hudson… Continue reading American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Mid May saw MLS side New York City FC (NYCFC) team up with sponsor Mastercard to offer brand exposure in the form of its shirt sleeve sponsorship to a small business in the club’s community to support local traders receiver from the pandemic. The initiative began at the start of 2021 when Mastercard and… Continue reading New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Budweiser Experiential Pop-ups & ‘Bud Pitch Your Pitch’ Contest Leverage MLB Opening Day
Major League Baseball (MLB) official partner Budweiser is activated the start of the new 2021 season through a multi-channel, multi-phase activation programme which is spearheaded by pop-up stadium experiences and a sweepstakes style competition called #BudPitchYourPitch. The pop-up stadium experiences are created for baseball fans in New York and Chicago who are unable to… Continue reading Budweiser Experiential Pop-ups & ‘Bud Pitch Your Pitch’ Contest Leverage MLB Opening Day
Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Special Olympics New York celebrated 50 Years since it was originally founded with the launch of a new ‘Your Brand Here’ campaign featuring young athletes from throughout the state. The campaign sets out to challenge brands on why they are so keen to support elite athletes and those playing the most popular sports, but… Continue reading Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE
Nike’s current ‘global city strategy’, developed back in June 2017, saw the sportswear giant identify 12 key cities in different 10 countries to be the focus of its effort to fuel its global growth. Indeed, Nike’s target was that 80% of its projected growth through 2020 will come through those cities: which, in addition… Continue reading NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE
Nike Creates Interactive Playground In NY Store For Customers To Test Out New Joyride Shoe
Nike’s August launch campaign for its new Joyride shoe spanned multiple channels and both global and local work included an immersive New York retail experience based around an interactive shopper playground where customers can jump, bounce and run around while testing the new Joyride running shoe. The participatory games are played on an interactive… Continue reading Nike Creates Interactive Playground In NY Store For Customers To Test Out New Joyride Shoe
Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
Budweiser, the official beer sponsor of the New York Knicks, teamed up with experiential agency Team Epiphany to leverage the NBA Draft Lottery with a ‘Free Bud for New Yorkers, With the Bounce of a Ball’ experience. As part of the beer’s own branded ‘Budweiser Draught Lottery’, the brand held a city-wide beer lottery… Continue reading Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
Michelob Ultra Leverages PGA Championship Via Brooks Koepka’s Free Beer #UltraShot Stunt
On 6 May, Michelob Ultra leveraged this week’s US PGA Championship’s return to New York through a new campaign fronted by athlete ambassador Brooks Koepka called #UltraShot. The initiative revolved around offering the golfer a single shot to win beer for New York City by taking the #Ultrashot from Governors Island onto a floating… Continue reading Michelob Ultra Leverages PGA Championship Via Brooks Koepka’s Free Beer #UltraShot Stunt
Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New York Marathon and many of them, specifically the beer drinkers, were supported along the way by Michelob Ultra. The beer brand’s activation programme included supportive… Continue reading Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
JPMorgan Chase, the US Open Tennis Championships main sponsor, is activating around its highly visible old school branding on the new roof over the tournament’s main Arthur Ashe stadium (the world’s largest tennis stadium). The brand logo and name ‘Chase’ now appear in two places on the north and south sections of the retractable… Continue reading Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
