Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Tag: New Year
Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out. The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
A new digitally led campaign called ‘It’s On You’ from Adidas India aims to persuade non-runners to start – particularly women who haven’t run before. But instead of concentrating on emotionally and functionally compelling reasons to start running (eg health and wellness, or peace of mind and sleep benefits), the wwork is based on… Continue reading Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to host Nicole and Gerald’s dream wedding. The couple shared their vows atop the insurer’s ‘Love Float’ during the traditional Pasadena (California) event as the culmination… Continue reading Farmers Insurance Wedding At Pasadena Roses Parade
