Tag Archives: New Year

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its >>
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Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for a UK >>
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New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’ New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive >>
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Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears

Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears

Launched at the start of the New Year, Unilever deodorant brand Degree rolled out a new US campaign fronted by NBA star Kevin Durant which sought to share some >>
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ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which >>
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Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign

Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign

A New Year, health-focused, motivational campaign by Bodyarmor Lyte ion the USA is fronted by NBA super star James Harden and singer/songwriter Carrie Underwood.   Launched at the start >>
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LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off

LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off

AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with >>
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Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing >>
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Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out.   The >>
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Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves

Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves

A new digitally led campaign called ‘It’s On You’ from Adidas India aims to persuade non-runners to start – particularly women who haven’t run before.   But instead of >>
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