NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign

The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign

AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign

As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign

‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney

Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney

Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign

Aston Martin leverages the start of the 2024 Formula One (F1) with a campaign called ‘Brothers In Speed’ which promotes its Vantage, Vantage GT3 and its Aston Martin Aramco F1 Team’s new AMR24 cars. Rolling out across own and paid digital and social channels in mid-February – two weeks ahead of the Gulf Air Bahrain… Continue reading Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign

MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season

Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season

Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

Rugby Australia with New Zealand Rugby launched a new season hype and ticket drive campaign on 13 February promoting the 23 February new Super Rugby season kickoff with work spearheaded by a hero spot called ‘The Power Of The Pacific: There’s Something In The Water’. Strategically, the kickoff campaign highlights the regional nature of the… Continue reading Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens

To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise.   The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens

Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign

NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’.   Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign

Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’

To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’