Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its ‘Make It Original’ campaign ideas to life. The Kraft brand in the US and Canada has expanded its music space alliances through several festival and… Continue reading MiO Engages Millennials Via Entertainment Alliances
Tag: New Orleans
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
The NBA has a track record of engaging through social media channels and developing the league via new technology led initiatives and the annual All-Star game has become something of a flagship event for such initiatives. In addition to debut of the NBA All-Star Jam Sessions innovative RFID fan bands (see previous case study),… Continue reading NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
February in basketball means both the main launch window for new sneakers and the NBA All-Star Weekend and 2014 sees in innovative interactive boost to the event’s annual ‘NBA Jam Session’ in the form of radio-frequency identification (RFID) bracelets. All basketball fans attending the 2014 NBA Jam Session will receive their very own ‘NBA Jam… Continue reading SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be happiest of all after their quick Twitter reaction to the power outage saw the brand come out on top. The Oreo team’s agency, 360i, was… Continue reading Oreo Lights Up Twitter As Super Bowl Goes Dark
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the Wyndham Riverfront Hotel in New Orleans as the Bud Light Hotel. As well as the naming rebrand, all 200 rooms were stocked with Bud light… Continue reading Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Mashable Super Bowl Pre-Release Ads Mash-Up
Super Bowl ads are legendary: famed for their wit, creativity, blockbuster budgets, or, failing that, their lame sex appeal and clumsy sales messages. And at $3.7m for 30-seconds (plus comparable production costs) they cost a small fortune too. They are a marketing professional ‘must watch’ and luckily, particularly for those who don’t live in… Continue reading Mashable Super Bowl Pre-Release Ads Mash-Up
KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or more fans who watch big sports games from the comfort of their own sofa KFC’s NFL Playoffs campaign has introduced a new term ‘Couchgating’. Launched… Continue reading KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as ‘March Madness’, the culmination of the college basketball season tips off on 13 March and will take place in New Orleans. And this campaign aims… Continue reading CBS/Turner’s March Madness Brackets Everywhere Work
