Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era

Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and personal sponsors activated around the 20-year-old’s victory.   After winning a titanic struggle with Djokovic on 16 July and lifting his second Grand Slam, a range… Continue reading Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era

MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) –  spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads.   The mobile telco’s activation highlights included:   A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft.   The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign

The last day of March saw the England & Wales Cricket Board (ECB)’s new ‘The Hundred’ tournament continue its preparations for its delayed inaugural season with the launch of a new online store spearheaded by a cap collection by new partner New Era.   The digital shop opened with a collection of caps designed by… Continue reading ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign

Jay Rock Fronts Official MLB Cap Partner New Era’s ‘We Reign As One’ Campaign For New Season

Launched on 28 March 28 to leverage big league baseball’s Opening Day, the official MLB hat partner New Era’s ‘We Reign as One’ campaign is fronted by Grammy winning rapper Jay Rock and shows how rival fans of all teams can come together for the love of the game.   The multi-platform campaign, developed in harness… Continue reading Jay Rock Fronts Official MLB Cap Partner New Era’s ‘We Reign As One’ Campaign For New Season

Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes

MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of its ‘This Could Be You’ campaign.   The campaign is hubbed around an MLB web space (at  http://www.mlbshop.com/pages/Masterpass_Sweepstakes) and is being promoted across both rights-holder and… Continue reading Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes

MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day

It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day

All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision.   Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars

Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour   The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars

MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day

To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an integrated, participatory campaign that aims to generate pre-season anticipation and excitement.   The initiative, which spans TV spots, social media and in-store work, aims to encourage… Continue reading MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day