Inspiring Sports Marketing
17/07/2023
Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and >>
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13/07/2023
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) >>
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05/05/2023
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The >>
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12/04/2021
ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
The last day of March saw the England & Wales Cricket Board (ECB)’s new ‘The Hundred’ tournament continue its preparations for its delayed inaugural season with the launch of >>
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01/04/2019
Jay Rock Fronts Official MLB Cap Partner New Era’s ‘We Reign As One’ Campaign For New Season
Launched on 28 March 28 to leverage big league baseball’s Opening Day, the official MLB hat partner New Era’s ‘We Reign as One’ campaign is fronted by Grammy winning rapper >>
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12/10/2017
Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of >>
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20/03/2017
MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to >>
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23/02/2017
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. >>
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05/04/2016
MLB Refreshes #This With Humour-Led Spots Featuring Its Brightest Young Stars
Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach >>
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05/04/2016
MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an >>
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