A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals. The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
Tag: Nestle
Butterfinger Asks Pacquiao Fans To #GetInOurCorner
Butterfinger’s ‘Get In Our Corner’ aims to rally Pacquiao fans with an athlete endorser campaign built around celebrating ‘a different kind of competitor’ and using the Pacquiao vs Mayweather fight as a simile for the consumer choice between Butterfinger cups and rival Reese’s Cups (indirectly referred to as ‘Plain Cups’ throughout the initiative). This… Continue reading Butterfinger Asks Pacquiao Fans To #GetInOurCorner
Nestle Fitness Sponsors World’s First Tweeting Bra
Nestlé Fitness is sponsoring a new Greek breast cancer awareness initiative revolving around the world’s first tweeting bra. The campaign revolves around a unique, socially connected bra (complete with bespoke twitter logo jewellery crafted by Maroula Mavrogiannopoulou). The bra has a low-voltage Bluetooth device sewn into the back of the bra clasp, each… Continue reading Nestle Fitness Sponsors World’s First Tweeting Bra
Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
Olympians: Virgin & Bolt > Nestle & Daley > Hovis & Pendleton
There are several examples of London 2012 ambush campaigns that are simply fronted by future, current and past Olympians: three of the more interesting and high profile initiatives in recent months are the new Virgin Media broadband ads featuring track superstar Usain Bolt, Nestle’s‘Get Set, Go Free’ promotion backed by a phalanx of Olympians and… Continue reading Olympians: Virgin & Bolt > Nestle & Daley > Hovis & Pendleton
Kit Kat Abstract Art (Rijksmuseum Twenthe)
An element of Kit Kat’s sponsorship of the Abstract USA show at the Rijksmuseum Twenthe gallery in the Netherlands was meant to be a bit of fun but caused quite a stir in the art world. Abstract shapes and geometry featured strongly in the exhibition which included works from artists like Frank Stella and… Continue reading Kit Kat Abstract Art (Rijksmuseum Twenthe)
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
