Apr 11, 2013
Capital One’s Digital Focus For NCAA March Madness
NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside >>
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Mar 28, 2013
AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
AT&T’s 2013 NCAA activation blends last year’s kids-say-the-funniest-things approach with the company’s umbrella ‘It’s Not Complicated’ big idea with work that focuses on digital as much as traditional media >>
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Mar 21, 2013
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the >>
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Apr 19, 2012
Nike’s ‘Rise As One’ March Madness Activation
As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple >>
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Mar 29, 2012
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and >>
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Mar 05, 2012
Powerade/7-Eleven’s March Madness QR Code Cups
NCAA official sports drink Powerade, has linked up with 7-Eleven to celebrate March Madness by putting QR codes on its Big Gulp Cups to give fans access to exclusive >>
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Mar 05, 2012
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as >>
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