Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe

Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous on-site pop-up store built entirely from ice.   The marketing initiative tipped off on Friday 17 February when Nike released content featuring the custom diamond pendant… Continue reading Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe

Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign

February saw CarMax launch the latest wave of creative in its basketball endorser fronted ‘One On One’ campaign – featuring Sue Bird, Candace Parker and Stephen Curry – timed to leverage spoking hoops interest around the 2023 NBA All-Star Weekend.   Like previous iterations of the ongoing, athlete ambassador led campaign, the work highlights how… Continue reading Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign

McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’

February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend.   McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’

New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives

PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League.   The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives

Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike LMad + Madder’ Digital Series

LeBron James may have broken the NBA’s all-time scoring record, but not everyone in the sports world seem too impressed: take Nike’s new, sniping puppet pundits who seem set on discrediting the LA Lakers megastar.   After finally beating Kareem Abdul-Jabbar’s long-standing record in his 20th professional NBA season, most of the sporting community rose… Continue reading Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike LMad + Madder’ Digital Series

Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record

Pre-pared and deployed socially in real-time on the evening of 7 February as LeBorn James shot a nothing-but-net fadeaway jumper that saw him break the NBA’s all-time scoring record, Nike celebrated the most important athlete in its vast endorser stable with a spot titled ‘Witness Greatness’.   The moment James surpassed Kareem Abdul-Jabbar’s seemingly unbreakable… Continue reading Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record

NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics

When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’.   The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics

NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology.   Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign

NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game.   The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign

Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’

The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman.   The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’

NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe.   The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

NBA’s 2022/3 Season Return Is A Dream In ESPN ‘A Beautiful Time For Basketball’ Fantasy Campaign

US sports broadcaster and NBA media partner ESPN promoted its coverage of the upcoming 2022/3 basketball season with a 30-second TV commercial called ‘It’s A Beautiful Time For Basketball’ which introduced a new global creative brand identity for the NBA for its NBA coverage across all screens and platforms.   Launched as the 2022/3 NBA… Continue reading NBA’s 2022/3 Season Return Is A Dream In ESPN ‘A Beautiful Time For Basketball’ Fantasy Campaign