Tag Archives: NBA

Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

LingoAce, the Chinese learning platform targeting young students, teamed up with former NBA star Jeremy Lin to front a new multi-channel, global campaign to promote learning Chinese and invite >>
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Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo

Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo

Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running >>
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BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called >>
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‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign

‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign

Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball >>
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NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the >>
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Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film

Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film

To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and >>
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Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad

Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad

Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds.   Athlete ambassador Morant, who was >>
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Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign >>
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Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called >>
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Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App

Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App

NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create >>
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