Tag: NBA

Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup

Early February, timed to leverage excitement around and interest in the NBA All-Star Weekend, saw Emirates and the National Basketball Association (NBA) announced a multiyear global marketing partnership which sees Emirates become the Official Global Airline Partner of the NBA. Initially, the tie-up and its various assets were promoted via in-arena branding and presence, social… Continue reading Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup

Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force

The National Basketball Association (NBA) rolled out a brand campaign in India fronted by Hindi film actor and brand ambassador Ranveer Singh called ‘This Is Basketball’ which positions the sport and the league as a unifying cultural force.   The campaign’s hero spot, which dropped across TV and digital platforms from 25 August, showcases the… Continue reading Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force

VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver.   The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA

In April, Cameron Black became the first blind journalist to commentate on a live game during the NBA Playoffs through Michelob Ultra’s ‘Dreamcaster’ platform which features AI-driven technology which mixes real-time sounds, vibrations and braille data to create a vivid sensory experience for the vision impaired.   For Game 3 of the East’s New York Knicks vs… Continue reading Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA

LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’..   Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad

As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’.   Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad

Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

International gaming console company Xbox leveraged its status as an official sponsor of the LA Lakers through a limited edition set of team-themed consoles and gaming peripherals to celebrate the NBA franchise’s 75th anniversary.   The 2022/3 hoops season sees the side mark its 75th milestone – after beginning life as the Minneapolis Lakers (in the… Continue reading Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

Comedian Tracy Morgan Fronts NY Knicks Playoffs Spot Capturing Spirit Of The City

A campaign from New York Knicks parent company Madison Square Garden Entertainment celebrated the team’s NBA Playoffs qualification through a campaign called ‘All In, All One: New York Forever’ which celebrates the spirit of the city and builds hype ahead of the team’s first knockout series.   The campaign is based in Knicks jerseys and… Continue reading Comedian Tracy Morgan Fronts NY Knicks Playoffs Spot Capturing Spirit Of The City

NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’

The National Basketball Association (NBA)’s spokes-character ‘Non-Stop’ – played by exuberant actor Keyon Bowman – climbs aboard a bus with hoops stars Donovan Mitchell, Julius Randle, Jaren Jackson Jr and Jamal Murray for a wild ride in ‘Playoff Mode’.   The spot follows Non-Stop drive around the globe and even climb up into orbit as he… Continue reading NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’

Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand

Basketball fans and peckish consumers were invited to claim their own ‘Goldfish x Boban Hand Dish’ – enabling them to literally eat their favourite snack right out of the hand of the NBA ‘biggest’ star’s hand – in a new sweepstakes style US campaign from the Pepperidge Farm brand.   Staged to lean into hoops… Continue reading Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand

NBA Basketball School Launches In Australia With Now We Collide Campaign

The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball.   The course itself was developed by the NBA’s own Elite… Continue reading NBA Basketball School Launches In Australia With Now We Collide Campaign