WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home.   The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020

In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium.   The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020

Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films

14 June saw the launch of Team USA partner Chipotle’s ‘Unwrapped’ Olympic campaign which celebrates American athletes with a ‘Team Chipotle’ menu and film series.   Chipotle Mexican Grill’s activation focused on helping athletes perform at their best by providing proper nutrition through real food and real ingredients and this is brought to life through… Continue reading Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films

Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation

A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport.   Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation

Baggy Green Tour – Commonwealth Bank & Cricket Australia

CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum.   Territory: Australia   Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia

‘Where Heroes Are Made’ Expands For Hyundai A-League / Westfield W-League Season Launch

To promote the new 2019/20 season, the Hyundai A-League launched the second installment of its ‘Where Heroes Are Made’ brand platform.   The ‘Where Heroes Are Made’ platform was first launched last year with a campaign that championed the Hyundai A-League and Westfield W-League as a places that see home grown players become true football… Continue reading ‘Where Heroes Are Made’ Expands For Hyundai A-League / Westfield W-League Season Launch

NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling

As the new race season gets underway with the opening Daytona 500 flagship race, NASCAR has launched a major, multi-market ad-led marketing initiative with parallel objectives to deepen engagement with existing fans and also to make non-fans more aware of the sport and thus to potentially lead them towards becoming future fans.   Launched with… Continue reading NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling

Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front

January saw the Seattle based online retailer Zulily make a strategic soccer sponsorship commitment to the whole city of Seattle by becoming the new front of shirt sponsor of MLS side Seattle Sounders and NWSL team Seattle Reign.   As well as appearing on the MLS team’s playing shirts, the tie-up also includes the presence… Continue reading Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front

Bud Leverages Xmas Games With Player-Led ‘Deck The Shelves With NBA Elves: Water’ Campaign

Christmas Eve saw the launch of a new campaign from NBA beer partner Budweiser – called ‘‘Deck The Shelves With NBA Elves’ – that saw a team of hoops stars promote a ‘drink water’ message.   The league’s official beer sponsor used the league’s Christmas match ups to urge viewers to drink water what is… Continue reading Bud Leverages Xmas Games With Player-Led ‘Deck The Shelves With NBA Elves: Water’ Campaign

Star Sports Launches #FanBannaPadega To Recruit Indian Football Fans & Help Grow The Sport

Mid September saw broadcaster Star Sports launch a new #FanBannaPadega campaign promoting the Hero Indian Football League (HISL) that urges Indians to become football fans as it bids to help grow the sport.   The campaign’s hero commercial, titled ‘FanBannaPadega” (You Need To Become A Fan)   The future of Indian football rests in our… Continue reading Star Sports Launches #FanBannaPadega To Recruit Indian Football Fans & Help Grow The Sport

Bud Light Celebrates Fans Via Team-Specific NFL Can Campaign Spanning National & Local Assets

Not only is the NFL back, but so too are beer sponsor Bud Light’s NFL team cans.   The Official Beer Sponsor of the NFL has released 720 million redesigned NFL team cans and is promoting them through a nationwide US marketing campaign featuring the cans front and centre.   Spearheaded by a new TV… Continue reading Bud Light Celebrates Fans Via Team-Specific NFL Can Campaign Spanning National & Local Assets

‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)

Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth.   The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)