Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Tag: National Team
‘This Passion Knows No Gender’ In Cristal’s Campaign With Peru’s Women’s Natonal Football Team
Peru’s best selling beer brand Cristal activated its partnership with the Peruvian Football Federation (Federación Peruana de Fútbol / FPF) with a campaign called ‘This Passion Knows No Gender’ that set out to grow support for the women’s national team by using sports commentary to highlight the disparity between male and female football. The campaign… Continue reading ‘This Passion Knows No Gender’ In Cristal’s Campaign With Peru’s Women’s Natonal Football Team
Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion. The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
In mid-December, with the FIFA men’s 2022 World Cup under way, sports brand Puma launched a short film titled ‘History Doesn’t Repeat Itself’ which saw Neymar Jr dedicate his own achievements in equaling the Brazil National Team goal scoring record to his hero Pelé. Created by Moonwalk Films and RSA Films, the film led… Continue reading Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
Rolling out from 21 November, leveraging the side’s opening game in the 2022 FIFA Men’s World Cup, the Royal Spanish Football Federation (RFEF) sought to build excitement around the match and support for the national team through a campaign called El Gol de Todos / Everyone’s Goal’. Focused on the legendary goal scored by… Continue reading Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
The Rugby Football Union (RFU) launched a new multichannel campaign – created by UK-based creative agency MATTA – to boost attention, awareness and support for England’s ‘Red Roses’ around the Women’s Rugby World Cup 2021. The campaign, which launched on 4 October (ahead of the year delayed, 8 October tournament kick off in New… Continue reading England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France). The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’. The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
Under Armour Explores The Importance Of ‘The Story Of Will’ With India’s Women’s Ice-Hockey Team
A new Under Armour campaign leveraging its partnership with the Indian Women’s National Ice Hockey Team shines the spotlight on ‘will’ – will to face up to hurdles and challenges and to overcome them. The work, which was conceptualised by Dentsu Webchutney, the campaign is spearheaded by a hero commercial which tells the story… Continue reading Under Armour Explores The Importance Of ‘The Story Of Will’ With India’s Women’s Ice-Hockey Team
Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship
NAB (National Australia Bank) activates its long term sponsorship of the Football Federation Of Australia (FFa) with a fresh campaign, ‘Tomorrow’s Game’, that essentially acts as an ode to the future of the sport in Australia. The campaign, created in harness with creative agency Clemenger BBDO Melbourne, launched on 8 April leverages the financial… Continue reading NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship
