To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to watch all the action in the form of an ‘Ultimate Hockey Hangout’ sweepstakes. The official pizza and official drink of the National Hockey League (NHL) teamed up… Continue reading Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’
Tag: National Hockey League
Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
As the Stanley Cup Playoffs got underway in Mid May, Molson Canada leveraged its NHL partnership (and its team-specific sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers) through a new branded robot vacuum-cleaner/beer-cooler called the ‘Brewmboni’. Designed to look like a miniature version of the sport’s iconic Zamboni ice-resurfacer, the brand… Continue reading Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
Hockey Tape / Shot On iPhone – Apple & NHL
Late July 2020 saw National Hockey League (NHL) partner Apple Canada mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’ which was part of its ongoing ‘Shot On iPhone’ marketing platform and celebrated play and camaraderie. Territory: Canada & USA Agency: TBWA / Media Arts Lab … Continue reading Hockey Tape / Shot On iPhone – Apple & NHL
Puck Drops On Evolving NHL Music Strategy Via Cross Platform Green Day Partnership
One notable strand of Steve Mayer, the NHL’s Chief Content Officer Steve Mayer’s strategy since he joined in 2015 is to integrate music into the hockey experience and as the puck drops on the new season the league launched the next evolution of this strategy in a cross-platform partnership with Green Day. The tie-up… Continue reading Puck Drops On Evolving NHL Music Strategy Via Cross Platform Green Day Partnership
NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
Throughout the National Hockey League’s 2018 postseason, the league’s marketers have teamed up with super fan Snoop Dogg for a digital/social campaign based around the musician’s unique perspective on his favourite sport. As a famous fan of the game, Snoop fronts an online video series that brings both his own perspective, personality and his… Continue reading NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
The National Hockey League has launched a new TV campaign across the USA and Canada to promote Shop.NHL.com and NHLShop.CA – on desktop and mobile – themed around product authenticity and player personality. Led by three commercials, which each carry authenticity messages about the official NHL licensed products, the creative features three current hockey… Continue reading Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
Minnesota Wild Launch New Season #ThisIsOurIce Tradition Of Fan-Created Playing Surface
The National Hockey League’s Minnesota Wild launched a new campaign, called ‘This Is Our Ice’, which kick-starts a new franchise tradition: inviting fans from across the state to bring their own water (from local lakes, ponds and streams) to create the team’s ice surface for the new season. The initiative aims to bring… Continue reading Minnesota Wild Launch New Season #ThisIsOurIce Tradition Of Fan-Created Playing Surface
NHL & Vegas Golden Knights Debut First Episode Of ‘Home Team’ Facebook Watch Streaming Series
The National Hockey League (NHL) and its new franchise the Las Vegas Golden Knights have partnered with GroupNine’s NowThis video arm on a new series for Facebook Watch called “Home Team”. The new sports team series launched for the social media goliath’s streaming service essentially profiles the new Nevada-based side, the league’s latest expansion… Continue reading NHL & Vegas Golden Knights Debut First Episode Of ‘Home Team’ Facebook Watch Streaming Series
Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
As the puck drops on the new National Hockey League (NHL) season, new kit supplier Adidas unveils its first official uniforms and ushers in the start of the season with an integrated campaign aiming to celebrate creativity in hockey and called ‘What If Hockey…’ This multi-platform initiative is spearheaded by a 30-second commercial, called… Continue reading Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup
Timed to leverage excitement around the playoffs, this National Hockey League (NHL) campaign celebrates hockey’s history. The initiative is spearheaded by a TV commercial, breaking on 12 May prior to the first game of the Stanley Cup playoffs conference finals, which highlights the greatest hockey players ever and the trophy that bears all of… Continue reading NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
NHL/NBC Sports Willy Wonka Style Chocolate ‘Bracket Bar’ Playoff Promotion
The NHL and its official broadcasters NBC Sports have allied on a campaign that blends banded chocolate bars with a Willy Wonka style competition to build awareness around the 2015 Stanley Cup playoffs. This initiative is a strand within the umbrella ‘Every Game. Every Night. Don’t Miss a Moment’ campaign The promotion is… Continue reading NHL/NBC Sports Willy Wonka Style Chocolate ‘Bracket Bar’ Playoff Promotion
