On 11 February, the NFL debuted its own Super Bowl LVIII campaign called ‘Born To Play‘ which was developed as ‘a powerful ode to the diverse and inclusive spirit of the international game of football’. The two-minute Big Game commercial, which was teased online ahead of the game and then debuted in full on air… Continue reading NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP
Tag: National Football League
NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign
In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t Make This Stuff Up’. Created by agency 72andSunny (New York) and produced by Biscuit Filmworks, this US kick-off campaign is based on the conspiracy theorist… Continue reading NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign
NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
On 6 September, three days prior to kickoff, the NFL hyped the 2022/3 season with an integrated OTT campaign called ‘It Feels Good To Football’. Created in harness with agency 72andSunny Los Angeles, the campaign was spearheaded by a kickoff spot set to Dr Dre’s 1999 ‘Still DRE’ and built around a star-studded pep… Continue reading NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
The NFL teamed up with musician and league endorser 2 Chainz for a new spot called ‘Whose Back You Got?’ which seeks to build excitement around the Playoffs in the lead up to Super Bowl 56. The ad is a spirited celebration of the NFL fan communities that support their teams as they vie… Continue reading NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
NFL High Energy Kick-Off Hype Spot ‘We Run As One’ Salutes Player-Fan Bond For Season Opener
The National Football League (NFL)’s 2021 season hype spot transforms a well-known pre-game ‘call-and-response’ refrain into a declaration of the bond between the league, the players and the fans. Launched on 6 September, ahead of the 9 September kick-off, ‘We Run As One’ is a passionate, energetic 60-second spot created by agency 72andSunny and… Continue reading NFL High Energy Kick-Off Hype Spot ‘We Run As One’ Salutes Player-Fan Bond For Season Opener
NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
Two weeks ahead of the Big Game, the National Football League (NFL) pre-released its own Super Bowl spot which tackles the politically charged issue of police shootings of black men. The spot, developed by agency 72andSunny, is fronted by retired NFL star Anquan Boldin who shares the tragic story of his cousin, Corey Jones,… Continue reading NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Make Believe Happen – Microsoft Surface & NFL
A 2018/19 season-long, multi-channel, multi-phase campaign leveraging Microsoft’s NFL partnership which linked football and the game-specific benefits of the Surface to a wider audience and the product’s beyond football benefits by shining a light on how star player ambassadors use Surface to enhance their personal pursuits and interests. Territory: USA Agency: CMD Portland… Continue reading Make Believe Happen – Microsoft Surface & NFL
Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Bud Light has extended its ‘Dilly Dilly’ big idea to its NFL activation leveraging the new season with an integrated activation programme that spans both commercials and commemorative packaging. The AB InBev beer brand, the official beer of the NFL, began its latest phase of NFL activation with the pre-season, late August launch of… Continue reading Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
To generate hype and buzz around the start of the new football season the NFL launched a new multi-platform ‘Get Ready To Celebrate’ campaign that sees a team of celebrity coaches give players advice on how to be more creative with their touchdown celebrations. The integrated campaign, created by agency Grey New York, rolled… Continue reading NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
