Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign. The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Tag: National Collegiate Athletic Association
Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans. To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
Dove Men+Care leveraged NCAA March Madness via a campaign celebrating black men on and off the court through a campaign called Off Court Champs’ which celebrated the multidimensional stories of a team of former student athletes. The activation emerged after new research (in the form of a 2020 study by Dove Men+Care and Joy Collective called ‘Bias… Continue reading Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament. The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
Powerade Tips-Off ‘That’s Some Kind Of Power’ Campaign With ‘Ankles’ Ad In March Madness
Energy drink Powerade has launched the first wave of work within a new, integrated, multi-phase brand platform called ‘That’s Some Kind of Power’. The first spot running under the new big brand idea is called ‘Ankles’ and its leverages March madness as the USA is once again gripped by college hoops fever. The… Continue reading Powerade Tips-Off ‘That’s Some Kind Of Power’ Campaign With ‘Ankles’ Ad In March Madness
Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Launched in early March as fans across the USA began filling out their brackets for the annual NCAA division 1 college basketball tournament, Adobe activated around the national obsession with an analytics based campaign aimed at helping fans ‘Hack the Bracket’. The campaign is built on the insight that every year millions of hoops… Continue reading Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
Google leveraged its new multiyear status as ‘The Official Cloud of the NCAA’ with its debut cloud computing campaign – spanning TV ads and a machine-learning competition – during March Madness. The objective behind the new NCAA partnership is part of the company’s new strategy of expanding its reach beyond major client companies by… Continue reading Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
To celebrate the second year of its ‘official NCAA pizza partnership’, Pizza Hut has launched ‘Pie Tops II’ for March Madness 2018. Last year saw the pizza giant launch limited edition high tops branded basketball sneakers that used in-built geolocation to allow the wearer to order a pizza simply by pressing a button of… Continue reading Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
A new Verizon campaign, debuting during NCAA March Madness, features a set of sports stars and celebrities suggesting kids aspire to careers in science and technology. Launched during the Final Four weekend, the hoops link sees Verizon ambassador and Cleveland Cavaliers super star LeBron James suggest that the world doesn’t need more basketballers. … Continue reading LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
