LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to both challenge tennis perceptions whilst simultaneously driving participation.   The campaign objective was to empower people across the UK to find tennis new opportunities and the… Continue reading LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season

The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’.   The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet.  … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season

British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike

UK cycling body British Cycling leveraged the turn of the year to turn attention towards Tokyo 2020 with its first ever festive marketing campaign focusing on young BMX star Kye Whyte.   The social spot showcase Whyte’s journey from a receiving his first bike for Christmas when he was a young child growing up in Peckham… Continue reading British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike

Tennis Australia Makes A Post AO Racquet With New ANZ Tennis Hot Shots ‘Noise Please!’ Campaign

Following hot on the heels of its flagship tournament, the Australian Open, Tennis Australia launched a new campaign for its ANZ Tennis Hot Shots program called ‘Noise Please!’   The energetic campaign, developed with creative agency Hard Hat, aims to raise awareness of Tennis Australia’s coaching sessions for kids aged 5 to 12 and thus… Continue reading Tennis Australia Makes A Post AO Racquet With New ANZ Tennis Hot Shots ‘Noise Please!’ Campaign

LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’

The second half of November saw the Lawn Tennis Association encourage UK tennis fans to ‘Back The Brits’ by sharing a social message of support for the Aegon GB David Cup Team and thus enter a competition to have their name on the player’s tracksuits for the tournament final.   The campaign, called ‘Write Your… Continue reading LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’

‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms

The Fédération Française de Rugby (FFR) launched a campaign to try and enlist 66m rugby players – the entire population of France – to mobilise support for the squad at the Rugby World Cup and to promote and expand the sport across the nation.   The campaign which has been developed with agency Les Gaulois… Continue reading ‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms