Tag: National Basketball Association

Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’

The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman.   The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’

NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe.   The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo

Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running under the brand’s umbrella #MovementThatInspires marketing platform.   The car company’s activation was spearheaded by a stunt-based television commercial titled ‘Kia EV6 X NBA | Moves… Continue reading Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo

NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals.   ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App

NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world.   Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App

NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach

Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA in particular have on global culture.   Developed in harness with creative agency Droga5 New York, directed by award-winning director and music producer Maceo Frost and… Continue reading NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach

League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad

The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’.   Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad

Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest.   As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Milwaukee Bucks’ Pandemic Social Engagement On Par With Regular Season Due To BucksPlay

The NBA’s Milwaukee Bucks have been impressive on social during the no-basketball lockdown that they have achieved ‘digital parity during the league’s pandemic hiatus largely by pivoting a digital content strategy focused on ‘youth’ and ‘community’.   This strategy was based around the team’s new ‘BucksPlay’ (https://www.nba.com/bucks/play)content hub as the key driver of fan engagement during the… Continue reading Milwaukee Bucks’ Pandemic Social Engagement On Par With Regular Season Due To BucksPlay

NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch

To leverage with the start of its new 2017/18 season, the NBA has become the first US sports league to launch its own augmented reality iPhone game.   This small scale AR Apple app game enables iPhone users play a ‘’virtual pop-a-shot’ outdoors: iPhone owners can even customise the AR court to match their favourite… Continue reading NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch

NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season

The league’s new ‘I’m Why’ campaign ahead of the 2017/18 season not only showcases the sport’s swagger and skills, but also aims to link game action to more in-depth stories of the league’s place in people’s lives.   ‘I’m Why’, which is part of the NBA’s broader, umbrella ‘This Is Why We Play’ platform (which… Continue reading NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season