NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as it continues to honour its past and drive a path to its future through a season-long, multi-platform celebratory marketing programme. The second phase was spearheaded… Continue reading NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
Tag: NASCAR
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500
Toyota debuted its latest sport and racing related campaign, ‘Part of Something Greater,’ during NASCAR’s 2023 Daytona 500 (on 19 February) with a message of inclusion and an objective to grow its audience amongst motorsport fans and a wider audience. Created for the auto outfit’s Toyota Racing division by agency Saatchi & Saatchi and… Continue reading Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500
Wendy’s Lines Up At NASCAR’s Daytona 500 To Bring Back ‘Where’s The Beef?’
US fast food chain Wendy’s teamed up with The Legacy Motor Club’s NASCAR racing team to revive its famous ‘Where’s The Beef?’ slogan during the 2023 Daytona 500. The return of the ‘Where’s The Beef?’ slogan, which first appeared in Wendy’s advertising back in 1984 through ‘Fluffy Bun’ (one of the most memorable Super… Continue reading Wendy’s Lines Up At NASCAR’s Daytona 500 To Bring Back ‘Where’s The Beef?’
NASCAR 75th Birthday ‘Always Forward’ Races Through History & Looks To The Future
NASCAR is promoting its 75th anniversary with a season-long, cross-platform ‘Always Forward’ campaign that balances its past legacy and future opportunity and championed the new look marketing during February’s flagship Daytona 500 race. The anniversary programme began prior to the start of the season when the stock racing series tweaked its logo to recognise… Continue reading NASCAR 75th Birthday ‘Always Forward’ Races Through History & Looks To The Future
NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500
February saw long-time official NASCAR tire partner Goodyear debut a new ‘No Last Lap’ campaign to leverage the series’ flagship Daytona 500 race, to promote the company’s sponsorship extension and to celebrate the US stock car series’ 75th anniversary. Goodyear, the exclusive tire for NASCAR’s top three national series, based its activation around the… Continue reading NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500
Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage. Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’
The Chase Elliott Foundation joined forces with NASCAR sponsor NAPA AUTO PARTS and the Hendrick Motorsports team for the expanded, fifth iteration of its ‘DESI9N TO DRIVE’ art collaboration to benefit Children’s Healthcare of Atlanta (Children’s). The fundraising campaign, created by agency VMLY&R, is based around a full design makeover of Chase Elliott’s driver… Continue reading Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’
Ally Bank Sparks & Smoke Spot Promotes NASCAR Partnership With Hendrick Motorsport No 48 Alex Bowman
Sparks fly, smoke billows and tires screech in a new film from Ally Bank which celebrates its sponsorship of NASCAR driver Alex Bowman who this year drives the iconic Hendrick Motorsport Number 48 car. The spot, created for the digital financial services company’s Ally Racing division by agency Anomaly NY and produced by Merman… Continue reading Ally Bank Sparks & Smoke Spot Promotes NASCAR Partnership With Hendrick Motorsport No 48 Alex Bowman
Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest
Busch leveraged its official beer of NASCAR status in late February through a cause campaign enabling one lucky fan to name the Cup Series race at Kansas Speedway. Provisionally titled the ‘Busch Name This Race 400’, the beer brand originally paid a rights fee to be the race’s title sponsor and is now turning… Continue reading Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest
