Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Tag: NASCAR Cup Series
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage. Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start
To leverage its three-team tilt at the 2021 NASCAR Cup Series, Toyota Racing premiered a new short film called ‘The Dream’ which features driver Bubba Wallace and which seeks to encourage everyone to pursue their dream, no matter the challenge. The auto marque’s film tells the story of a young, African-American girl looking to… Continue reading Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start
23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
