Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards.   Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign

Adidas promotes its new player partnership with young MLB super star Fernando Tatis Junior via an aggressive, risk-taking, anti-establishment spot which hardly features any footage or imagery of the player at all and champions breaking the game’s traditions and rules.   Instead, the sportswear brand opts to show old school baseball traditionalists discuss why they don’t like the way Tatis… Continue reading Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign

Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign

To celebrate athlete ambassador Giannis Antetokounmpo’s rise to the NBA elite and his MVP award, Nike released a Giannis signature shoe campaign that featured a basketball hoop planted at the summit of Mount Olympus.   The sportswear behomoth’s shoe launch for the star – nicknamed the ‘Greek Freak’ – marks the first time that Nike… Continue reading Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign

Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook

Jordan brand celebrated its very own athlete endorser Russell Westbrook winning the NBA’s 2017 Most Valuable Player Award with an animated film called ‘Why Not 0?’   The cartoon creative’s title refers to Westbook’s well-known ‘0’ jersey number and the campaign itself is something of a mathematical musical ode.   The Nike-owned brand bought the… Continue reading Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook

Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season

The week before the new NBA season tip-off, Under Armour rolls out its latest basketball campaign fronted by current MVP Steph Curry wearing his latest UA signature shoe the ‘CurryTwo’.   Led by a spearhead spot, the campaign is built around the question of how long it takes to change the game of basketball (the… Continue reading Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season