Tag: Music

FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection

Premier League football giants Manchester United FC and apparel partner Adidas tamed up with iconic Manc scene 90s band The Stone Roses to design a Manchester fashion focused capsule collection called ‘Roses Are Red’. The fashion line is inspired by the ‘Madchester’ music era with inferences and ideas linked to the band’s self-titled album and… Continue reading Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection

Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup.   Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments.   Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo

A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final ‘Kick Off Show’.   The social-first campaign, which ran across Pepsi and UEFA platforms, pitched the brand’s pre-game show as ‘an unmissable entertainment spectacle at the… Continue reading Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo

Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series

Blending the twin passions of football and music, Budweiser and the [English] Premier League (EPL) teamed up with Copa 90 Studios to launch a new TV series titled ‘Behind The Game’.   Hosted by former England and Arsenal striker Ian Wright and featuring famous footballers and pop stars, celebrities from the worlds of sport and… Continue reading Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series

Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors

Amazon’s Prime Video promoted its status as the official broadcaster of Ligue 1 Uber Eats – French football’s top tier – with a hype campaign that brought the ‘soccer is a symphony’ metaphor to life titled ‘Ligue 1 Uber Eats Symphonie’.   The broadcaster teamed up with French creative agency Marcel to elevate the status… Continue reading Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors

KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem

At the start of the new season, KFC leveraged its long-standing Australian sports partnerships with the NRL and AFL with new sports-linked menu items and an anthemic soundtrack to the 2023 footy seasons called ‘Fried Night Footy’.   The audio strand of the marketing saw the fast food outfit team up with Shannon Noll (an… Continue reading KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem

Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot

Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear.   The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot

Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup.   Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

Leveraging the buzz and excitement around the 2022 FIFA Men’s World Cup and the upcoming EA SPORTS FIFA 23 World Cup 2022 update, the gaming giant launched a search for the ‘Ultimate FIFA Soundtrack’.   Since it introduced the EA SPORTS FIFA 98 ‘Road To The World Cup’ edition, the EA SPORTS FIFA soundtrack has… Continue reading EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign