A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup. Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup
Tag: Music Video
The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
Taking inspiration from KAM-BU’s love of rave culture, personal exploration and activism, a new phase of the outdoor wear campaign promoting the Spring ‘NSE’ 2023 Collection from The North Face which was co-created with the London-based musician, artist and climate activist was filmed in his allotment at Crane Valley Nature Park where he volunteers for… Continue reading The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in the form of a fundraising England Football Christmas single led campaign called ‘Sweet Carol Rhymes’. The campaign title is a play on the current England… Continue reading Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem
In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World Is Yours To Take’. The video sees the Grammy Award winner reimagine the iconic Tears for Fears track ‘Everybody Wants to Rule the World’ for… Continue reading Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem
Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme. The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running links to the game. The initiative revolved around the 125-year-old Cracker Jack brand’s empowering gender equality makeover which saw its iconic ‘Sailor Jack’ brand character… Continue reading Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice (H.C.T.F)’ featuring Young Franco, TKay Maidza and Nerve. The initiative is part of the A-Leagues’ umbrella commercial strategy which aims to attract and engage a… Continue reading A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
The first week of August saw LaLiga launch its 2021/22 pre-season promotional campaign fronted by Colombian singer-songwriter Camilo and reinforce its global entertainment, technology and emotional positioning to connect with new generations. The creative is built around a LaLiga Official Remix of one of the musician’s biggest hits ‘Kesi’ and promotes the 13 August… Continue reading LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
The Football Association (The FA) teamed up with rapper Wretch 32 to reveal its three lions squad for UEFA Euro 2020 through an empowering music video style online anthem ad. England Football worked with Riff Raff Films and Director Keane Pearce Shaw to announce the final squad through a film featuring the North-London rapper… Continue reading England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Amazon Prime Video’s 360° promotional campaign around its Roland Garros official broadcast (shared with France Télévisions and Eurosport) which focuses on a package of 10 major evening session, early round matches and all games on the Simonne-Matthieu Court being broadcast exclusively on Prime Video and runs from the end of May through to Mid-June. … Continue reading Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Late September saw Atlético de Madrid roll out a musically-led campaign called ‘Partido a Partido / Match By Match’ which sets out to support those who have a different and more communal way of seeing life through the coronavirus pandemic. The charitable initiative, part of the Atlético de Madrid Foundation’s solidarity project, focuses on… Continue reading Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
The video for Drake’s latest single ‘Laugh Now Cry Later’, filmed at Nike’s Beaverton campus, is essentially a glorified Nike commercial and speculation is rife that it has rolled out ahead of a long-rumoured official show/range collaboration between the sportswear behemoth and music maestro. The five-minute spot saw Drake take over Nike’s global headquarters… Continue reading Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
