Inspiring Sports Marketing
04/03/2019
Adidas Blends Function & Fashion As Free Hiker ‘Escape The Noise’ Aims To Shake Up Outdoor Sports
Led by a 2019 multi-channel boot campaign, adidas launched a New Year campaign called ‘Escape The Noise’ that looked to shake up the hiking and outdoor sector and ‘make >>
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22/02/2018
Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Ahead of the return of Major League Soccer (MLS), the new season kicks-off on 3 March, the league launched a new 360-degree brand campaign to tell the story of >>
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16/02/2018
Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Mid February saw AC Milan confirm that Puma has penned a partnership that will see the sportswear brand become the club’s new global technical supplier and official licensing partner >>
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25/01/2016
MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
The core kick-off for MasterCard’s 2016 BRIT Awards activation saw music maestro Mark Ronson produce a fan-created cover of his hit Uptown Funk as a ‘Priceless Surprise’. Targeting >>
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25/02/2015
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. >>
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23/02/2015
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based >>
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17/03/2014
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born >>
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