Inspiring Sports Marketing
21/09/2023
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival >>
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07/09/2023
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, >>
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20/06/2018
Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
The Russian ‘Never Ask’ campaign is one of the three principle strands of Nike’s World Cup marketing: the other two being ‘Going Brazilian’ (which focuses on its principle team >>
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19/03/2018
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue >>
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06/03/2018
Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. >>
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05/03/2018
NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
At the start of March, the NRL rolled out a new pre-season brand campaign, called ‘This Is How We League’, taking inspiration from the culture of the modern game >>
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24/11/2017
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and >>
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