To leverage football fever across the country as the Ecuador national team compete at Qatar 2022, home electronics retailer Pycca linked up with creative agency MullenLowe Delta at the start of December for a print and social media, graphic led campaign called ‘Think Soccer, Live Soccer’. The inventive, yet simple execution is part of… Continue reading Ecuador’s Pycca Store Leverages Qatar 2022 Via ‘Think Soccer Live Soccer’ Campaign
Tag: MullenLowe Delta
‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in sport by staging a football match with a twist – there were no players. The bank worked with its Quito based football club partner and… Continue reading ‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
