Finland’s elite hockey league, SM Liiga, is finishing is season inside EA’s NHL 20 through the ‘Telia eSports Series’. Barred from taking to the ice to entertain hockey crazy crowds, the 10 teams who have qualified for the Finnish national hockey league are continuing to compete for the championship – via esports. Presented… Continue reading SM Liiga Finishes Season In EA NHL 20 With ‘Telia eSports Series’ Playoffs Aired On Broadcast TV
Tag: MTV
Intel/MTV’s Music Experiment: Social Creative Challenges 4 Free Gig Tickets
Music Experiment 2.0, an ongoing Intel/MTV alliance in which hip bands are booked to play secret shows in non-traditional venues and together they co-create an immersive experience for and by fans that are powered by Intel products. In summary, The Music Experiment” was a series of social media-driven, free, live shows held at secret… Continue reading Intel/MTV’s Music Experiment: Social Creative Challenges 4 Free Gig Tickets
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
Converse & MTV’s Band Of Ballers Project
Converse and MTV2 collaborate on a branded entertainment project called Band Of Ballers – a celebrity three-on-three basketball tournament that brings hip hop stars to the court. Some of music’s hottest rappers will fight it out on 17 August for the 2011 ‘Golden Speaker Trophy’ – the third year thee tournament has been… Continue reading Converse & MTV’s Band Of Ballers Project
Durex Targets Youth Via MTV Dance Sponsorship
Durex launches a pan European on-air sponsorship of MTV dance show ‘Dance Floor Charta’ as part of a wider campaign to reverse existing brand perceptions that it is an ‘old fashioned’ brand among 18 to 24-year-olds. The campaign, orchestrated by McCann Erickson, came after Durex research found that (despite its brand leadership position) young… Continue reading Durex Targets Youth Via MTV Dance Sponsorship
