The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Tag: Movie
Man Utd Ties-Up With 20th Century Fox For ‘Manners Maketh Man Utd’ Kingsman Movie Sequel Player Promo
Manchester United and 20th Century Fox have further leveraged their sports/entertainment alliance in the form of a player-fronted partnership promotion for the Kingsman sequel ‘The Golden Circle’. The English Premier League football club and film studio/distributor have teamed up for a short video to drive buzz around the new film. The spot stars… Continue reading Man Utd Ties-Up With 20th Century Fox For ‘Manners Maketh Man Utd’ Kingsman Movie Sequel Player Promo
Satirical Super Slow Motion Marathon Promotes Paramount’s Baywatch Reboot
Paramount and agency Droga5 London created the first Slow-Mo Marathon to promote the studio’s new Baywatch reboot movie. Sure, it’s not the Berlin, Boston, or London Marathon and it isn’t about to knock one of the Big Five out of the elite group, but it does offer an opportunity to see ‘the world’s best… Continue reading Satirical Super Slow Motion Marathon Promotes Paramount’s Baywatch Reboot
HSBC’s Animated ‘Return Of The Superheroes’ Activates World Golf Championships – HSBC Champions
To celebrate one of the strongest fields ever assembled for the World Golf Championships-HSBC Champions, held in Shanghai between 27 and 30 October, the title sponsor has rolled out a golf/comic mashup movie: an all-action animated film bring the star players’ superhero qualities to life. Appearing in the video are several of the biggest… Continue reading HSBC’s Animated ‘Return Of The Superheroes’ Activates World Golf Championships – HSBC Champions
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round the 12 February ceremony, Pulse is more than just a website for film lovers, but an ongoing online platform celebrating the 2012 Orange British Academy Film Awards and… Continue reading Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
