Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility. Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Tag: #MovementThatInspires
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ positioning. The South Korean car company teamed up with Innocean Worldwide Canada to roll out a new social and experiential activation strategy as the CHL… Continue reading Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
Kia’s Australian Open Activation Includes Nadal’s ‘Sources Of Inspiration’ Film Series
Rolling out from 6 February to leverage spiking tennis interest at the start of the 2021 Australian Open, a hero commercial called ‘Movement That Inspires’ sits at the heart of Kia’s multi-channel tournament activation which focused on the Australian reveal of the brand’s logo and platform refresh and its new ‘Movement That Inspires’ tagline. … Continue reading Kia’s Australian Open Activation Includes Nadal’s ‘Sources Of Inspiration’ Film Series
Rafael Nadal Fronts Kia’s Australian Open ‘Make Your Move’ Global Social Tennis Rally
Kia leveraged its Australian Open partnership and its ambassador alliance with Rafael Nadal ahead of the 2021 tournament through a global, participatory and initiative called ‘Make Your Move’ which it describes as ‘the world’s most innovative tennis rally’. To celebrate 20 years of partnership with the year’s first Grand Slam, the ‘Make Your Move’… Continue reading Rafael Nadal Fronts Kia’s Australian Open ‘Make Your Move’ Global Social Tennis Rally