A late April Spanish campaign called ‘Not All Fuels Are The Same’ from Repsol promotes its fuel range promotes its MotoGP Championship sponsorship of the Repsol Honda Team and is built around a series of spots starring eight-time MotoGP champion rider Marc Márquez. Leveraging the team’s sponsorship in the early stages of the 21-round… Continue reading Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign
Tag: MotoGP
Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
A clever two-minute clip saw Movistar coral a posse of its partner property riders together for a campaign blending its backing of Pro-Cycling and MotoGP teams (and a venue title sponsorship too). The Spanish telco initiative brings together four of the world’s best riders – cyclists Nairo Quintana and Alejandro Valverde, plus motorbike legends… Continue reading Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
Sponsors’ Reaction To Simoncelli MotoGP Tragedy
Marco Simoncelli’s tragic death, following a crash during the Malaysian MotoGP in Sepang, sees a strategic response split amongst sponsors’ responses. Three days after the tragedy, a top level homepage analysis of the 21 brands associated with his San Carlo Honda Gresini Team reveals that 13 sponsors have Simoncelli home page tributes and 8… Continue reading Sponsors’ Reaction To Simoncelli MotoGP Tragedy
Diesel vs Ducati Webfilm: Made In Italy
In what some may consider a patriotic Italian marketer’s dream youth fashion label Diesel has signed a sponsorship deal with iconic bike brand Ducati. Throw in the arrival of MotoGP superstar Valentino Rossi and a three-way Italian partnership may prove a powerful compelling force. The link up was promoted via a new website… Continue reading Diesel vs Ducati Webfilm: Made In Italy
Fiat Yamaha MotoGP Partnership Launch Movie
Fiat Yamaha today used a ‘launch movie’ to unveil the machine and colours with which they will challenge for the 2009 Moto GP World Championship. This year, in which star man Valentino Rossi will defend his title, the film premiered during an online presentation from sponsor and manufacturer. The launch ‘movie’ opens… Continue reading Fiat Yamaha MotoGP Partnership Launch Movie
