Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Tag: Motherhood
PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France). The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain of Iceland’s national team – from pregnancy and back to elite football. Produced by Copa90 for the German sportswear brand, the monthly content began in… Continue reading Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
A powerful new social campaign from Chase leveraging its US Open partnership is fronted by Serena Williams and draws parallels between raising a child and winning a championship. Developed in harness with creative agency Droga5, the campaign rolled out to coincide with Williams, who is seeking a record 24th Grand Slam singles title, playing… Continue reading Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
