Foot Locker joins forces with Asics for the second annual ‘Real Lives. Real Runners’ New York City Marathon campaign: a competition giving runner-filmmakers a chance to tell their story through video and have their spot screened on national TV during the 2016 TCS New York City Marathon. Foot Locker, the New York-headquartered specialty athletic retailer,… Continue reading Foot Locker & Asics Run ‘Real Lives, Real Runners’ MOFILm NYC Marathon Competition
Tag: Mofilm
‘The Push’ Wins ASICS/Foot Locker ‘Real Lives. Real Runners’ NYC Marathon Film Initiative
Foot Locker and official partner ASICS’ ‘Real Lives, Real Runners’ campaign around the 2015 TCS New York City Marathon culminated with the on-air, in-race airing of the winning film ‘The Push’. ‘The Push’ beat out four other short listed entries in the campaign which was launched back in June in partnership with MOFILM and… Continue reading ‘The Push’ Wins ASICS/Foot Locker ‘Real Lives. Real Runners’ NYC Marathon Film Initiative
CGC & Brand Provocation See GM Oust Hyundai At Oscars
General Motors, which took over from long-term, high-spending Oscar sponsors Hyundai, as The Academy Awards exclusive national automotive advertiser, ran commercials for its Chevrolet and Cadillac brands during both the pre-show and ceremony itself. Chevrolet used the ceremony to debut its minute-long short film ‘Speed Chaser’ – which won the brand’s consumer-created Chevrolet/MOFILM Oscar film… Continue reading CGC & Brand Provocation See GM Oust Hyundai At Oscars
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
