Inspiring Sports Marketing
23/02/2022
Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star >>
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20/10/2021
Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA >>
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26/07/2016
IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
Samsung’s latest global strand of Olympic Games activation ties together several national anthems from around the world to form what it describes as a song of international unity – >>
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01/06/2016
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, >>
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12/11/2015
Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
The ground breaking global partnership between Samsung and World Surf League (formerly the ASP) continues with a virtual reality, content-led activation that aims to put fans in the middle >>
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22/09/2015
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art >>
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14/05/2015
Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
A virtual reality film-led campaign promoting Samsung’s partnership with Marvel turns a team of sports stars into super heroes culminating in Lionel Messi morphing in to Iron Man. >>
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11/02/2015
Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
A TV spot called ‘I See Your Dreams’ spearheaded Samsung’s activation of its Orange Africa Cup of Nations 2015 (AFCON) as it extended its umbrella ‘The Dream Must Go >>
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12/09/2014
U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
U2 and Apple team up for a brand alliance billed as both the world’s biggest mobile handset launch and the world’s largest album release. The simultaneous launch see >>
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19/11/2012
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the >>
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