Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Tag: Mobile App
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
French football club Red Star FC continues its reputation for innovative, fan-first authenticity with the introduction of ‘Pass-Passe’ to ease entry into its Bauer stadium and enable supporters to show their allegiance to the team as well as their Covid-19 vaccine passport. The ‘Pass-Passe’ is a simple solution to reduce waiting times at stadium… Continue reading French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race partnership and to drive app downloads through the iOS App Store and Google Play Store focusing on its role in the event’s ‘revolutionary approach’ to mass participation. The… Continue reading Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
Getir Social Campaign Highlights Expansion Of Spurs Sponsorship To Official Training Wear Partner
The start of September saw grocery delivery app Getir sign a fresh three-year partnership with Tottenham Hotspur FC to become the club’s first-ever Official Training Wear partner: a move that expands its sponsorship to Official Global Partner status. The deal, which will see app-led grocery delivery service’s logo feature across the club’s men’s team… Continue reading Getir Social Campaign Highlights Expansion Of Spurs Sponsorship To Official Training Wear Partner
Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Škoda Auto, which has been a primary partner of the Tour De France since 2004, leveraged its rights around the 2021 tour via a multi-strand activation programme running under the title ‘The beautiful circus: You have to love it. We do’ which emphasises the fact that it takes passion to compete in such a demanding… Continue reading Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
AllTrails’ ‘Adventure for All’ Campaign Offers ‘10,000 Reasons’ To Enjoy The Outdoors
On 26 April, AllTrails – the self-described ‘most trusted and most used’ digital guide to the outdoors – launched it’s first-ever US ad campaign for broadcast and streaming spearheaded by a pair of spots called ‘10,000 Reasons’ and ‘Shared Monologue’. The 30-second films, which premiered during the final week of April on Bravo, Discovery,… Continue reading AllTrails’ ‘Adventure for All’ Campaign Offers ‘10,000 Reasons’ To Enjoy The Outdoors
Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
To celebrate the start of the new 2019/20 season, La Liga partner Orange España created a world-first augmented reality in-stadium stunt that brought a colossal soccer superhero to life at the game between RC Celta and Real Madrid. Working with experiential innovation agency Wildbytes, the synchronised AR stunt appeared in-stadium through a custom-built app… Continue reading Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
The season-long ‘Purple Cam’ stadium seflie initiative leveraged BNP Paribas Fortis’ partnership with Belgium’s biggest football club RSC Anderlecht by giving every fan an exclusive and innovative photo-led experience within the team’s Constant Vanden Stock Stadium. ‘Purple Cam’ – which runs under the tagline ‘in a changing world, your smartphone takes control of the… Continue reading PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App
A new video led campaign for Network 18’s sports app CricketNext launched in India in January putting cricket-crazy fans at the heart of the creative. The app was designed to act as a forum for fans to share their opinions and post video comments, as well as access live scores and averages and other… Continue reading Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App
