Inspiring Sports Marketing
02/09/2021
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness >>
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31/08/2021
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports >>
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18/08/2021
ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
Launched on 17 August, a fully integrated ASICS campaign called ‘Feel The Uplift’ promoted the sportswear brand’s latest ‘Celebration Of Sport’ collection. Created by agency Chisel and shot >>
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03/06/2021
FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep >>
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26/05/2021
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through >>
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13/04/2021
UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters >>
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09/03/2021
Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
The start of March saw digital travel giant Expedia launch a new campaign leveraging its new ‘official travel companion’ partnership with current Premier League champions Liverpool Football Club called >>
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03/08/2020
Blue Moon – Cisco Webex & Man City
Launched in late July 2020 and timed to leverage the restart of the UEFA Champions League, Manchester City’s official technology partner Cisco rolled out a campaign called ‘Blue Moon’ >>
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11/06/2018
FIFA Partner Hyundai Activates World Cup & Invites Aussies To ‘Have A Fling With Football’
FIFA global partner, Australian league title brand and Football Federation Of Australia sponsor Hyundai launched a new national, multi-platform campaign ahead of Russia 2018 urging all Aussies to ‘Have >>
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