Technology and fashion aligned at London Fashion Week the form of an innovative alliance between Microsoft and Fyodor Golan that saw an inverted digital pyramid screening distorted images of the fashion action from the middle of the catwalk. The collection itself was all about colour and distortion – so the collaboration aimed to bring… Continue reading Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW
Tag: Microsoft
Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
Who is the greatest footballer of all time? Every football fan has an opinion! This is the never ending debate that lies at the heart of FIFA global partner Emirates’ Brazil 2014 activation. The campaign is fronted by two candidates for ‘greatest’ debate – Pele and Cristiano Ronaldo – and led by a… Continue reading Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
Xbox’s Sky Sponsorship Mixes Dance Show & Game
Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter. New MTV/Harmonix Xbox 360 Kinect game ‘Dance Central’ supports and features in Sky 1’s second series of ‘Got to Dance’. The ‘Dance Central’ gaming experience is fully integrated… Continue reading Xbox’s Sky Sponsorship Mixes Dance Show & Game
