Tag Archives: Microsoft

Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’ Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot

NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot

Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl.   The computing/IT giant’s Big >>
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Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform

Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform

Real Madrid partnered with Microsoft Cloud on a digital transformation project in 2018/19 to bring the Santiago Bernabeu Stadium closer to 450 million fans around the world globe.   >>
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Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience

Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience

April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team.   Titled ‘Real Madrid Virtual >>
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Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative

Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative

Could a virtual gamer driver beat a real professional track racer?   That’s the question Honda posed in its new mixed reality race stunt – ‘R vs R’ – >>
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Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens

Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens

The new Formula One (F1) season reaches the start line in Australia on 25 March, so teams and sponsors are revving up car launch campaigns ahead of the green >>
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NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens

NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens

Technology and tablet partner Microsoft has unveiled a Super Bowl TV spot that offers a high-tech vision of the future of the game.   Described as a concept video, >>
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Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’ Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’

Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’

January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF.   Continuing a campaign >>
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Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog

Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog

Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs.   >>
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Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW

Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW

Technology and fashion aligned at London Fashion Week the form of an innovative alliance between Microsoft and Fyodor Golan that saw an inverted digital pyramid screening distorted images of >>
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