Inspiring Sports Marketing
May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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Jan 29, 2020
NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl. The computing/IT giant’s Big >>
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Nov 04, 2019
Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Real Madrid partnered with Microsoft Cloud on a digital transformation project in 2018/19 to bring the Santiago Bernabeu Stadium closer to 450 million fans around the world globe. >>
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May 06, 2018
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual >>
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Feb 26, 2018
Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative
Could a virtual gamer driver beat a real professional track racer? That’s the question Honda posed in its new mixed reality race stunt – ‘R vs R’ – >>
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Feb 22, 2018
Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
The new Formula One (F1) season reaches the start line in Australia on 25 March, so teams and sponsors are revving up car launch campaigns ahead of the green >>
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Feb 03, 2016
NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
Technology and tablet partner Microsoft has unveiled a Super Bowl TV spot that offers a high-tech vision of the future of the game. Described as a concept video, >>
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Jan 26, 2016
Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign >>
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Aug 06, 2015
Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs. >>
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Oct 06, 2014
Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW
Technology and fashion aligned at London Fashion Week the form of an innovative alliance between Microsoft and Fyodor Golan that saw an inverted digital pyramid screening distorted images of >>
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