On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest
Tag: Microsite
Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the club’s UK and US fanbase based around a historic event jersey celebrating the club’s 1967 LA Wolves team. Wolves branding partner Avery Dennison, a materials… Continue reading Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a multi-pronged initiative called #SeeHerGreatness: a commitment to increasing women’s sporting visibility by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have… Continue reading NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first content – to celebrating hair across the league featuring hockey hair-themed memes, interactive quizzes and trivia. From late February through to 21 March, fans are… Continue reading NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
US brewer Sam Adams promoted its non-alcoholic IPA ahead of NCAA March Madness through a high-tech electronic insulated beer can sleeve via a campaign which reminds users to sensibly pace their basketball-watching beer-drinking sessions by sometimes switching to non-alcoholic beer. The brand, which is marketed by Boston Beer, recently introduced its ‘Just the Haze’… Continue reading Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
Clean Jersey Swap – Tide & NFL
P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated NFL activation running through September 2020 and February 2021 which kept alive the post-game player jersey swap tradition after it was banned by the league’s special… Continue reading Clean Jersey Swap – Tide & NFL
Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
