Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

NBA 2K Celebrates Greatness Within All With ‘Answer The Call’ Global Campaign

September saw NBA 2K unveil a global creative platform and its biggest ad campaign to date for the launch of the latest instalment of the world’s leading basketball sports simulation video game called ‘Answer The Call’.   To promote the roll out of the latest iteration of the game, NBA 2K23, the gaming brand created… Continue reading NBA 2K Celebrates Greatness Within All With ‘Answer The Call’ Global Campaign

Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt

Launched on 15 March, Gatorade recreated its famous 1997  ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging sprint legend Usain Bolt to promote Gatorade Zero.   The homage spot updates the original version starring basketball icon Michael Jordan and USWNT star Mia Hamm… Continue reading Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt

Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments

Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world.   The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments

Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start

To leverage its three-team tilt at the 2021 NASCAR Cup Series, Toyota Racing premiered a new short film called ‘The Dream’ which features driver Bubba Wallace and which seeks to encourage everyone to pursue their dream, no matter the challenge.   The auto marque’s film tells the story of a young, African-American girl looking to… Continue reading Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start

23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut

Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut

The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return

‘We’re back’ said a simple social media post and press release from The Racing Post as the UK daily horse racing newspaper promoted its return to print by channeling the famous fax Michael Jordan sent ahead of his NBA comeback.   Posted across The Racing Post’s social channels and rolled out to the media, the… Continue reading The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return

Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot

Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot

Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial

In the late 1980s and through the 1990s, Michael Jordan dominated not only US sport but also US advertising – the Chicago Bulls number 23 endorsed brands as diverse as Coca-Cola, Chevrolet, Hanes, McDonald’s and Wheaties, as well as the two companies he became almost synonymous with in Nike and Gatorade.   Gatorade launched its… Continue reading Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial

Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models

On International Women’s Day a collection of independent Melbourne-based filmmakers launched an online ‘film tribute to female athlete role models called ‘Dear Michelle’ that reimagines a sporting landscape in which the great NBA player of all time was not Michael but Michelle Jordan.   This alternate reality video journey aims to generate conversation around women’s… Continue reading Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models

Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season

Maya Moore, arguable the biggest star of the WNBA, fronts a new Jordan Brand hoops campaign that blends TV and OOH inspired by iconic 1989 poster   The Lynx star Moore recreates Michael Jordan’s classic ‘Wings’ poster from 1989: an image that adorned hundreds of thousands of basketball fan bedrooms through the ’80s and ’90s.   The… Continue reading Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season