On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052. The sneaker, which is made of digital screens, powered by DRM OS and which can equip NFT based skins vials to change its looks, was virtually packaged… Continue reading Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
Tag: Metaverse
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper. Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’. The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Meta Leverages NFL Partnership With Custom Super Bowl LVI Virtual Avatar T-Shirts
On 31 January, Meta (the recently renamed parent company of Facebook, Instagram (IG), Oculus and Giphy) activated its NFL partnership through the launch of a new set of Super Bowl LVI t-shirts for its digital avatars. The initiative, which rolled out on the final day of January once the 2022 Super Bowl teams –… Continue reading Meta Leverages NFL Partnership With Custom Super Bowl LVI Virtual Avatar T-Shirts
Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
From 20 January Miller Lite rolled out a socially-led, PR-supported teaser campaign to promote the fact that the beer brand is building a bar in the metaverse to connect with fans during the 2022 Super Bowl. View this post on Instagram A post shared by Miller Lite (@millerlite) On that sacred Sunday in… Continue reading Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans
In the second week of January NBA franchise The Brooklyn Nets became the first elite professional hoops team to create its own virtual world – called, of course, the ‘Netaverse’. The Nets tested out its new and evolving ‘Netaverse’ virtual world almost-live game broadcast during its 15 January home game against the New Orleans… Continue reading NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of Non Fungible Tokens (NFTs) to mark the milestone and which are applicable across multiple metaverse platforms. The digital tokens were based around the brand’s ‘Genesis… Continue reading Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of its corporate headquarters – which aims to encourage youngsters to explore a virtual version of its world headquarters. The virtual initiative, which is created within the Roblox’s online gaming platform and game-creation system, invites kids to create their own avatars,… Continue reading Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
Optus & Yahoo Create ‘Fans To Avatars’ WAFL Grand Final AR Fan Experience
Optus teamed up with Yahoo Creative Studios in early October to enable thousands of Australian footy fans to show their support in an entirely new way at the WA Football League (WAFL) Grand Final in Perth’s Optus Stadium in the form of a ‘Fans To Avatars’ augmented reality (AR) experience.. In an Australian sports stadium… Continue reading Optus & Yahoo Create ‘Fans To Avatars’ WAFL Grand Final AR Fan Experience
NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an official collection of NFTs based on his career highlights. The initiative, which saw Gavaskar become the first Indian cricketer offer a personal NFT collection, was… Continue reading NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
