Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character.   The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’

OKX and Manchester City Launch Avatar Campaign

Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’.   The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’

Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store

Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’.   The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store

Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse

Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite.   The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse

Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox

As part of its integrated, multi-strand back-to-school campaign, January saw Australian retailer The Athlete’s Foot launch a game on Roblox called ‘Fitopia’.   The free online game leverages the traditional New Year exercise and health trend and seeks to bring the best parts of going back to school to life in a fun and educational… Continue reading Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox

Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022

Days ahead of the Qatar 202 kick-off, Nike launched ‘Footballverse’: an integrated, multi-level campaign fronted by a team of past and present player endorsers which the brand claims reinforces its long-standing belief that the future of sport has infinite potential and shows that ‘each generation makes a unique contribution to the game and inspires future… Continue reading Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022

Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week

In mid September German sportswear brand Puma launched its first-ever metaverse experience, called ‘Black Station’, as part of the sportswear company’s ‘Futrograde’ show at 2022 New York Fashion Week (NYFW).     The initiative, which included a digital lobby space with three portals, featured NFTs which would could be redeemed for limited-edition physical sneakers.  … Continue reading Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week

Everton FC Team Up With Metaverse Digital Fashion Partner Fancurve For New Season Avatar Virtual Kit

A week ahead of the 6 August start of the new 2022/23 Premier League season, Everton FC unveiled an innovative partnership with a new blockchain-enabled digital sports fashion platform Fancurve which will develop digitally-wearable shirts for the club’s supporters to dress in metaverse.   Announced by both club and sponsor via social media on 1… Continue reading Everton FC Team Up With Metaverse Digital Fashion Partner Fancurve For New Season Avatar Virtual Kit

Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign

Late July saw Dick’s Sporting Goods throw open the doors to an interactive ‘School Of Sport’ space on Roblox to leverage the late summer back-to-school buying spree.   Launched in the popular gaming and early metaverse platform Roblox, the ‘School of Sport’ focuses on blending sports and style and enables users to explore a branded… Continue reading Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign

Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation

For Wimbledon 2022, the All England Lawn Tennis Club (AELTC) paired up with Roblox to create an immersive 3D game called ‘WimbleWorld’ to celebrate 100 years of the venue’s iconic Centre Court and to engage a new, young generation of tennis fans.   By marking the historic arena’s century within an early metaverse platform, the… Continue reading Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards.   Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals.   ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest