Tag Archives: Metaverse

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest

The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the >>
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Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture

Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture

On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052.   The >>
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The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and >>
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Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) >>
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AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend

AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend

AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed >>
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Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022 Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022

Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022

From 20 January Miller Lite rolled out a socially-led, PR-supported teaser campaign to promote the fact that the beer brand is building a bar in the metaverse to connect >>
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NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans

NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans

In the second week of January NBA franchise The Brooklyn Nets became the first elite professional hoops team to create its own virtual world – called, of course, the >>
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Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’ Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’

Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’

In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital >>
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